ACS
CX, Art Direction, Design, Video Editing. Project manager
Brand refresh. CX for event email templates. Digital campaign design and rollout with accompanying print documents. Events.
'How To' Social Media Campaigns
To generate awareness of the benefits of using LinkedIn to help increase career opportunities and provide an opportunity to meet with top-tier companies for interviews.
Goal:
Virtual Attendance: 1000
Physical Attendance: 50
Direct Messaging
We observed an increased interest in advertisements that utilised direct messaging and influencer branding.
Multi-Cultural Images
Using images depicting diverse ethnic backgrounds helped reach more interested attendees.
Personalised Messaging
Allowing a personal message direct from the presenter allowed users to search and learn more about the presenter prior to attending.
Digital Pulse
Support the launch, generate awareness and push downloads of the Digital Pulse Thought Leadership Report using digital assets through organic channels.
My Involvement:
Website download page
Home Page Carousel
Social posts across National and Branch handles over 6 weeks
Information Age, E-news & Upcoming events
Design and creation of the printed report.
eDM Redesign
ACS updated its communication experience while improving the customer journey. We tested, optimised, learnt, and implemented changes to our monthly eDMs.
ENews & Upcoming Events are bi-monthly eDMs that were designed to provide localised information to our paid members and event updates respectively.
In the past 60 days, we have seen improvements (2.8%+) to the CTAs in these comms, based on layout and content changes that we have implemented.
ICT EduTech Summit
Our key objective for this event was to Grow Domestic Talent: Promote STEM study and technology careers
• Promote ICT Educators and grow the ICT Educators Community
• Promote ACS .org.au
• Connect with more teachers – make them aware of the ACS ICT Educators offerings
• Showcase ACS resources - Webinar series, face to face professional development, access to robotics
• Sign up for membership – ICT Educator community, target secondary school teachers with ACS paid membership by promoting Learning Accelerator.
My involvement:
Project Management
/Concepts /Booth Artwork
/Video creation
/Print and Social campaign.
The Australian Computer Society exhibited at Melbourne’s ICT Education Exhibition where I was commissioned to create a booth concept, aligning with the new brand for the ACS Education platform.
ACS Personas
Customer personas were completed to identify the cohorts - 10 - and how they interacted with ACS and their pain points and requirements to succeed.
